Business Simulation with Gerstacker

What is it like to run an international business? How do your decisions about pricing, production, marketing and staffing affect your success?  Together with the help of Economics & Management faculty and upper-class students, you will use Micromatic, a computer simulation of an international business, to see how your decisions affect the outcomes of your business.  You'll have the chance to re-evaluate those decisions and implement changes to see what results.  At the end of the day, we will discuss the business lessons learned from this engaging experience.

The schedule for the day will be as follows:

9:00-9:30 a.m.  Registration (Kellogg Center Lobby)

9:30-11:45 a.m. Micromatic International Business Simulation with Professor John Bedient (Kellogg Center Loft)
Teams of prospective students will learn how to use Micromatic, a computer simulation of an international business, and begin to make decisions that affect the outcomes of your business. (parents and friends welcome)

11:45-12:45 p.m. Lunch with students and faculty (Lower Baldwin)
Teams can experience the dining environment, eat and consult with each other regarding the simulation. (parents and friends welcome)

12:45-2:00 p.m.  Micromatic International Business Simulation, Part 2 (Robinson 203)
Re-evaluate those decisions, implement changes, make a focused charge to the finish!  (parents and friends welcome)

2:00-3:00 p.m. Micromatic Wrap-up (Robinson 203)
Award presentations and wrap-up. Present your results to your friends, family and our faculty & take home some lessons on business management.

3:00 P.M. - 3:45 P.M. Optional Campus Tour (parents and friends are welcome)